The marketing minor is an excellent program for students in any major, as almost everyone will promote something in their lifetime - a product, a service, a cause, an idea or themselves! It’s especially appropriate for students majoring in Arts Management, Corporate Communications, Environmental Studies, or Public Relations. This program provides the fundamental principles and concepts of marketing as well as courses in understanding consumer behavior and marketing in various environments.
|BADM 100||Explorations in Business||3|
|BADM 381||Consumer Behavior||3|
|Select three of the following:||9|
|Marketing Research (has additional prerequisites)|
|Sport Marketing (has additional prerequisites)|
|Service and Event Marketing|