Academic Catalog

Marketing Minor

The marketing minor is an excellent program for students in any major, as almost everyone will promote something in their lifetime - a product, a service, a cause, an idea or themselves! It’s especially appropriate for students majoring in Arts Management, Corporate Communications, Environmental Studies, or Public Relations. This program provides the fundamental principles and concepts of marketing as well as courses in understanding consumer behavior and marketing in various environments.

BADM 100Explorations in Business3
BADM 270Marketing3
BADM 381Consumer Behavior3
ECON 142Microeconomics3
Select three of the following:9
Strategic Marketing
Marketing Research (has additional prerequisites)
Marketing Communications
Global Marketing
Sport Marketing (has additional prerequisites)
Service and Event Marketing
Total Hours21