Academic Catalog

Communications - Digital Media Innovations Studies Concentration, B.A. (DMIC)

Communications Major Program

The concentration or minor in Digital Media Innovation puts graduates in a solid position to best utilize digital media in a variety of organizations and types of professions, ranging from business, non-profits, and media organizations. Students focus both on hands-on production skills across digital media while gaining a deep understanding of underlying trends taking place across information and communication technologies (ICTs).

Students graduating with a concentration in Communications will be able to:

  • Communicate effectively in oral, written, and media forms of discourse;

  • Employ relevant technologies in the production, and presentation of texts;

  • Demonstrate an ability to work effectively in collaborative learning and problem-solving environments;

  • Craft thoughtful, and creative texts that demonstrate a keen sensitivity to language, form and effect;

  • Analyze media texts closely and critically, demonstrating how languages, style, form, and genre create effects and shape meanings;

  • Articulate an understanding of how cultural, historical, and ideological contexts condition both the creation and the reception of texts across time and in today’s complex, diverse world;

  • Know and understand various methods and research frameworks to explore and answer critical Communication questions as well as explain study results via scholarly dialogue;

  • Reflect on how the knowledge, skillsets and abilities developed in the Communications Department transfer meaningfully to other academic and non-academic, real-world situations.

Communications Major Foundation Courses24
Media Innovations in Practice:
COMM 314Storytelling Across Digital Media II3
CSCI 288Web Page Design3
Choose One:3
Marketing
Marketing Communications
Radio News: Reading and Reporting
Podcasting
Social Media Strategies
Publication Design and Typography
Public Relations
Media Meaning-Making: Theory/Practice
Web Development
Global Communication and Media:
COMM 302Communicating Across Cultures3
Choose One:3
Cross-Cultural Documentaries
Global Issues in Communication
Intercultural Communication
From Semiotics to Significations
Introduction to Global and Intercultural Studies
Race and Racism from a Global Perspective
Language & Indigeneity in Latin America
Electives: Choose one from below list or any course not taken in above categories3
Arts and Culture Marketing
Introduction to Photography
Sports Journalism
Business Writing and Presentation
Advanced Photography
Photojournalism
Advanced Special Topics in Communications
Practicing Data Science
Introduction to Visual Culture
Health Promotion and Planning
Health Communication
Total Hours42