Business Administration - Marketing Concentration, B.S.
This concentration offers a solid grounding in applying the knowledge essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. Many students with a concentration in marketing have gone on to work in brand management, advertising, sales, marketing research, consulting, and entrepreneurial ventures.
| Code | Title | Hours |
|---|---|---|
| ACCT 224 | Financial Accounting | 3 |
| ACCT 225 | Managerial Accounting | 3 |
| BADM 110 | Information Technology for Business | 3 |
| BADM 160 | Management | 3 |
| BADM 170 | Marketing | 3 |
| BADM 201 | Business Law I | 3 |
| BADM 206 | Math Methods in Business and Economics | 3 |
| BADM 342 | Legal and Social Environment of Business | 3 |
| BADM 510 | Seminar in Business Policy | 3 |
| ECON 241 | Macroeconomics | 3 |
| ECON 242 | Microeconomics | 3 |
| ECON 316 | Statistics for Business and Economics | 3 |
| FINC 200 | Introduction to Finance | 3 |
| Marketing Requirements | ||
| BADM 381 | Consumer Behavior | 3 |
| BADM 382 | Marketing Research | 3 |
| BADM 384 | Marketing Communications | 3 |
| Select two of the following: | 6 | |
| Organizational Behavior | ||
| Human Resource Management | ||
| Team Facilitation | ||
| Small Business Entrepreneurship | ||
| Strategic Marketing | ||
| Global Marketing | ||
| Sport Marketing | ||
| Service and Event Marketing | ||
| Managing Workplace Diversity | ||
| Special Topics in Business Administration | ||
| Independent Study in Business | ||
| Internship in Business | ||
| Business Regulation and Risk | ||
| Select one departmental elective 1 | 3 | |
| Required Support Course | ||
| COMM 306 | Business Writing and Presentation | 3 |
| Total Hours | 60 | |
- 1
BADM or ECON elective 300 level or higher, which may include any unselected courses above.